Magnolia 5.5 reached end of life on November 15, 2019. This branch is no longer supported, see End-of-life policy.
Personalization refers to adapting content to a particular user according to his or her personal preferences, needs and capabilities. In order to do so, you first select a set of traits of a visitor or a visit, then compose rules using these traits to define what content is presented to which visitors and when.