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Outline:

  • Intro
    • article explains user roles working with the Magnolia Admin Central
    • scope of this article: interface design trail, analysis
    • motivation for this article
      • users have different expectations, requirements and skills: "simple-to-use" vs. "available advanced configuration options"
      • the GUI should address those expectations accordingly, rating the realized features by the most important requirements of the appropriate user
    • outcome/goal of this article
      • the developers need to keep the user group and their skills in mind when designing and implementing a feature; this article should sensiblize the developer for the users' characteristics ("know the user")
      • definitive personas are developed to remember user roles
  • User Roles And Their Characteristics
    • the four roles: editor, manager, administrator, developer
    • basic characteristics: the user-roles matrix
      • factors: usage intensity, usage frequency, application domain knowledge
        • "(side) note"/excursion: the 7 principles of interaction design => pointer to next article
        • relationship to basic principles of interaction design
      • note that usage frequency of course depends on update frequency of web content (up-to-dateness of web site)
      • application domain knowledge: actually separate two different things: knowledge about Magnolia (CMSs) and company/commercial websites
  • Details about each role
    • "(side) note"/excursion: personas; about personas in general: should be a (relatively) simple to remember conclusion; "simple to identify with"
    • the editor/author role
      • typical tasks of this user-role
        • creating and editing pages/contents
        • organizing content (uploading, moving etc.)
        • scope: website, documents, data
        • not concerning about configuration, security, deployment etc.
    • differentiate two different scenarios: call them "editor" (sporadic) and "author" (regularily)
      • the role ultimately depends on size of company using Magnolia and business goal of website (e.g. a news site's editor frequently uses Magnolia, however a secretary of a little 10 people non-IT-company doesn't)
      • explain the basic characteristics
        • "editor": layman, little experience;
          • layman in developing websites (programming, technical details about the web)
          • little experience in using web-based software especially web content management systems (web based systems have their characteristics, e.g. server delay/response times; no desktop software regarding e.g. keyboard behavior, you have to "upload" stuff, no tabs available etc.; normally not concerned with distributed, concurrent working)
          • usage intensity: low
            • only make use of Magnolia's basic editing capabilities
          • usage frequency: sporadically
            • not dedicated person in a small company/department; website where content doesn't change much
          • application domain knowledge
            • company website: substantial knowledge of pages and their contents at least of the departments part of the site, since daily working with/communicating it
            • CMS (e.g. knowledge about the range of the CMS' feature-set): none, e.g. virtual URIs etc. likely won't be a word in the editors's vocabulary; whereas basic web vocabularies like "link" are
          • relationship to 7 principles: self-descriptiveness, expectation conformance, failure tolerance, learning support
          • persona: "Edward, the EDitor"
        • "author": medium experience
          • usage frequency: high
            • oftenly dedicated person in a company/department/team; this is the case when web content updates frequently, e.g. an author of a news site
            • creates/edits a large amount of content
          • usage intensity: medium/high
            • uses Magnolia's editing features only, however, those intensively
          • application domain knowledge
            • company website: substantial knowledge of a certain set of pages and their contents (e.g. the departments part of the site) since he is daily working with it/communicating it
            • CMS: knows editing capabilites only, however those intensively
          • persona: "Antony 'Tony' the author"
    • the manager role
      • role comes up for its own only in bigger companies or at least companies with many editors (such as news sites with many authors)
      • explain the basic characteristic
        • usage intensity: medium experience;
          • normally, managers have been shifted from some degree, thus it's very likely that they have been working as editors before for a longer time. Thus they a
      • persona: "Mark the MAnager"
    • the administrator role
      • persona: "Andy the ADmin"
    • the developer role
      • persona: "Daniel the DEveloper"
  • What's next?
    • next article(s) will discuss principles of interaction design and their consequences as well as general usability and business goals
    • invitation to the developers: print the personas and never forget them (wink)
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