Page History
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| Status | |||
|---|---|---|---|
|
|
...
|
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of
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thoughts
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about
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testing
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content
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variations
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| Status |
|---|
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A/B
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&
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Multi-Variate
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Testing
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are
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two
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methods
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to
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test
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variations
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of
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content
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to
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determine
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which
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works
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best.
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- A/B
...
- will
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- just
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- test
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- variations
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- of
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- one
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- item,
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- e.g.
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- variations
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- of
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- a
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- header
...
- (A/B
...
- does
...
- not
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- mean
...
- it
...
- can
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- only
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- have
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- two
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- variations)
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- Multi-variate
...
- testing
...
- (MVT)
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- means
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- you
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- test
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- several
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- things
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- at
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- once.
...
- In
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- multi-variate,
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- you
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- define
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- a
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- number
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- of
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- options
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- for
...
- a
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- number
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- of
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- elements,
...
- and
...
- then
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- they
...
- are
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- automatically
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- iterated
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- through.
...
- Example:
...
- imagine
...
- the
...
- following
...
- paragraphs:
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- a
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- header
...
- (3
...
- headlines),
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- teaser
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- (2
...
- variants),
...
- an
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- image
...
- (5
...
- variants)
...
- and
...
- a
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- call
...
- to
...
- action
...
- (3
...
- variants)
...
- -
...
- there
...
- are
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- 75
...
- combinations
...
- of
...
- these
...
- !
...
Day
...
CQ
...
has
...
a
...
video
...
showing
...
A/B
...
(they
...
call
...
it
...
multi-variate
...
but
...
it
...
is
...
not)
...
,
...
the
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example
...
starts
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at
...
1
...
min
...
25
...
s.
...
http://www.day.com/day/en/products/targeting_optimization.html
...
Their
...
multivariate
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A/B
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paragraph
...
has
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a
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statistics
...
view
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in
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the
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paragraph
...
itself.
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This
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is
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great
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for
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A/B
...
but
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won't
...
work
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for
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MVT,
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as
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this
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would
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be
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done
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across
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several
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paragraphs.
...
Testing
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in
...
general
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could
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be
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on
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various
...
levels,
...
e.g.
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we
...
could
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have
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a
...
template
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("test-folder")
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which
...
allows
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to
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add
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variations
...
of
...
complete
...
pages
...
below,
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or
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we
...
could
...
test
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complete
...
sites
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(fantastic
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to
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test
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alternative
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site
...
structures
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!).
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It
...
would
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also
...
be
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interesting
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to
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test
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different
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"paths"
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-
...
e.g.
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signup-funnels
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on
...
a
...
website.
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The
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most
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common
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form
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I
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believe
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is
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to
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test
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content
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on
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a
...
single
...
page,
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where
...
one
...
can
...
define
...
variants
...
of
...
content
...
elements.
...
The
...
task
...
will
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be
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to
...
find
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an
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intuitive
...
way
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to
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manage
...
these
...
and
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to
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see
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the
...
results.
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It
...
could
...
also
...
be
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interesting
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to
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automate
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promoting
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the
...
best
...
variant,
...
e.g.
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the
...
testing
...
starts
...
out
...
with
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all
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variants
...
being
...
equal,
...
but
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once
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a
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clear
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pattern
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emerges,
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the
...
best
...
candidates
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are
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shown
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much
...
more
...
often
...
to
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gain
...
maximum
...
benefit
...
(until
...
testing
...
it
...
finished).
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