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Tags are short keywords such as food or sports applied to content items. Tags making finding and reusing content easier.
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Once tagging is enabled for a content app, authors can create and apply tags by selecting an a item and clicking the Modify tags action to open the tagging dialog. When you start typing in the Tags field, Magnolia suggests tags that already exist.
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Depending on your user permissions, you may also have access to the Tags app. In the Tags app, you can double click on any given tag to see where it is used. 
This usage report in the Tags app is useful when you want to remove a tag from all content items where it is used when a campaign ends for instance.
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Overview
Content Tools