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As a human-usable software, Magnolia should try address those expectations accordingly, taking care that the most important requirements of a specific type of user are met. Thus the goal of this article is to provide a common understanding of the target users' skills and characteristics (as well as a common vocabulary) for developers and decision-makers so that, in the end, the users expectations drive any user interface related decision. Realizing this is part of the so called user-centered design process. A strongly user-centered design approach leads to a much better quality of the software regarding usability aspects. This is why usability experts claim: "know the user"!
User Profiles: User Roles And Their Characteristics
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