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The content you manage in Magnolia is typically stored in the JCR repository, but it doesn't have to be. A content connector defines where the content resides. With a content connector you can decouple content management from content storage. You can store content in a database, cloud storage or a Web service. You can create a connector that lets authors choose image assets from Flickr, for example. Authors benefit as they can manage all content in familiar Magnolia content apps. They don't have to leave Magnolia just because the content resides somewhere else.

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