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Tagging, your booster to targeting

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  • Personalization: Use tags to group content by subject and target audience. Create small reusable content items (events, products, teasers, banners...) and tag them into collections. Now you can serve a collection of related content to the visitor. 
  • Periodic campaigns: Tag your content items according to their sales cycle (on-sale), season (grilling) or trendiness (nordic-noir). Display content by tag on your site, for example in a carousel that cycles through identically tagged items. Change the tags as you move from one period to another. This is a quick way to react to changes in inventory. It's easy to change an entire set of promoted content by tagging only.

The Content Tags module provides tagging functionality in Magnolia, including the Tags app for deleting and renaming tags as well as managing tag dependencies across content items, and a tagfn templating function. 

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Tags are keywords or terms assigned to a piece of content.  Though similar, tags and categories serve different purposes:

  • Categories are groups of pre-defined content that identify the primary topics of your site. In general, content only belongs to one category. For example, in the Magnolia Travel Demo, tours are organized into categories such as Europe, Asia and Africa.
  • Tags are free-form and can be defined by authors on the fly. Multiple tags can be applied to many content items. For example, in the Travel demo, a tour can be tagged adventure regardless of whether it takes place in Europe, Asia or Africa. 

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Depending on your user permissions, you may also have access to the Tags app. In the Tags app, you can double click on any given tag to see where it is used. 

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