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Advanced Tables - Table Plus
enableHeadingAttributesfalse
enableSortingfalse
classm5-configuration-tree
enableHighlightingfalse
Node nameValue

Mgnl f
modules

 


Mgnl f
personalization-traits

 


Mgnl f
traits

 


Mgnl n
date

 


Mgnl n
country

 


Mgnl n
visitor

 


Mgnl n
cookie

 


You can also create your own traits.

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  • Chinese moviegoers
    • Age >= 18
    • Interests include movies
    • Location of visit = China
  • Returning marketing managers
    • Job title = "Marketing Manager" OR "CMO"
    • Type of visitor = returning
  • Shutterbugs
    • Interests include photography
    • Has Flickr account = true

 


Info
iconfalse
titleBest practice
Multiexcerpt
MultiExcerptNameCreate a segment only when you know your audience well

Create a segment only when you know your audience well and have targeted at least one successful campaign to them using local rules. Visitors who share a combination of traits are good candidates for segmentation if they respond well to personalization. For example, add visitors who previously bought a product to a "Previous buyers" segment and offer them a discount as a reward for return business. Segmentation helps you repeat successful personalization experiments. Start with local rules, move to segmentation later.

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Caching "realizes a performance increase for transfers of data that is being repeatedly transferred". In Magnolia, caching of personalized pages and pages with personalized components is possible in Enterprise Edition Pro with the Advanced Cache for Personalization (ACP) module. The module caches content variants automatically.

Without the ACP module, cache is bypassed for any content that has variants. The Personalization module changes cache configuration during installation. It creates a /modules/cache/config/contentCaching/defaultPageCache/cachePolicy/ttlVoters/PersonalizedContentTtlVoter@class property and sets it to info.magnolia.personalization.cache.PersonalizedContentTtlVoter.

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Cache featureCEEE StdEE ProNote
Caching of normal pages(tick)(tick)(tick) 
Caching of personalized pages  

(tick)Available with any EE Pro 5.4+ bundle.
Caching of pages with personalized components  

(tick)

In 5.4.9 EE Pro, bundled only with the cp13n webapp.

In 5.5+ EE Pro, included in all bundles.

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